New book on the Regulation of Domain Names

Abstract from my book: "The Current State of Domain Name Regulation: domain names as second-class citizens in a mark-dominated world", available now by Routledge - http://www.routledge.com/books/details/9780415477765/

Questions concerning the legality of domain names have never received the kind of attention they deserved; in all truth, the attention has perpetually focused on the harm trademark owners are enduring through the use of domain names. Early domain name regulation indicates that Internet policies highlighted the threat – potential and actual – domain names were posing to trademarks and any amendments on such policies proceeded on the basis that trademark protection should be more robust and rigorous. The promulgation of ICANN’s UDRP is one such example; it was justified on the face of lack of trademark protection on the Internet and was substantiated on the way domain names impair the value of trademarks. To the present day, domain name policies and trademark regulations are still developed, structured and arranged using justifications of trademark protection.

I strongly refute this assertion. Trademark protection on the Internet is vital; it is equally vital, however, to rationalize the pragmatic considerations of this protection. We have spent time and resources debating and streamlining on the impact of cybersquatting on trademark law, completely disregarding how trademark lobbying has manipulated the authority of Internet institutions (ICANN) and has pressured for policies (UDRP and IRT) seeking to expand the conceptual basis of trademark law. Ten years ago we missed the window of opportunity to formalize the legal nature of domain names and, consequently, strike a balance between the competing interests of trademark owners and domain name registrants.

My forthcoming book – “The Current State of Domain Name Regulation: Domain Names as Second Class Citizens in a Mark-Dominated World” – re-opens the discussion on the state of domain name regulation, questioning the legitimacy of its intellectual, institutional and moral structure. The timing for this kind of discussion could not have been more appropriate as ICANN is venturing into new policy with the launch of its new gTLDs programme and intellectual property lobbying is – once again – seeking to direct policy-makers into areas that stretch the philosophical basis of trademark law.

In the book I promote the thesis that the determination and recognition of domain names as autonomous, sui generis, rights is intellectually imperative, because it is through this intellectual conjecture that we will end in modifying the current status quo. Using the theory of property as my starting point, I discuss issues of ownership (dominium) and sovereignty (imperium). My argument centres on the concept of the ‘bundle of rights’ and how it has evolved to denote ownership over tangible and intangible assets; it does not seek to dispute the theory of the ‘bundle of rights’, rather I accept it as property’s contemporary variant. For me, the metamorphosis of property law is occurring at regular intervals and, currently, it encompasses both tangible and intangible assets that can be associated with such a ‘bundle’. This description, however, can have a negative impact on property – the clearest example being trademark rights - one that Morris Cohen identified in his visionary 1927 article when discussing the dangers of the concepts of dominium and imperium being conceptually blurred.

With this understanding of property in mind, I then proceed to display trademarks and domain names. I discuss the systematic effort of the trademark community to canonize trademark protection (Progressives movement) and demonstrate the importance of trademarks as property commodities. However, I also acknowledge that attributing property characteristics does not grant immunity to trademarks, the same way that property does not grant immunity to any right. Trademark law operates under limitations and restrictions (for instance, territoriality, genericness and free speech), which ensure the smooth function of the market and allow entrepreneurship to flourish.

On the contrary, such needs are not preserved through the presence of trademarks on the Internet. There is a great amount of conceptual vagueness and legal presupposition on the kind of protection trademarks should receive in the domain name space. Such an attitude ignores emerging questions concerning the nature of domain names, their relationship with trademarks and their online importance. The truth is that these questions are so complex that American courts are split and seem unwilling to create a blanket rule on how law should treat domain names.

In such a vague environment, the UDRP plays a major role and contributes significantly to this legal cul de sac. Although politics within ICANN have compromised attempts to produce a fair process, the UDRP was meant to be a harmless policy, with a specific subject matter and limited to cover only a very small fraction of trademark infringement. At the time, no one anticipated the UDRP to transcend traditional trademark law and become an online establishment. Nowadays and with a massive body of case law, which shows signs of exponential growth, ICANN’s policy is considered as the dominant platform for trademark vs. domain name resolution.

The UDRP, however, is far from an authoritative statute; its genesis was based on illegitimate grounds, its procedures are substantially flawed and unfair, it restricts the rights of domain name registrants and it is crowded with examples of inconsistent and biased decisions. Its subject matter has been extended to cover almost every trademark issue that occurs on the Internet, disrespecting the traditional and long-standing principles of trademark law, often granting unsanctioned international protection to trademark owners, suppressing free speech and disintegrating the legal rights of domain name registrants. in short, trademark interests have managed to excommunicate domain name registrants and entrepreneurs.

This degree of substantial and procedural unfairness poses an ethical problem for domain name regulation. My thesis is to build a framework for domain names– the “domain name polis” as I call it – where fundamental principles of justice, like fairness, equality and lawfulness, hold a prominent position and direct any amendments on the Policy towards respecting and reflecting these ethical ideals.

The latest proposal by ICANN’s Implementation Recommendation Team (IRT) makes the creation of this framework even more important. Suggesting policy that re-defines the conceptual parameters of trademark law, the IRT advocates the success of the UDRP, does not recognize any of the intellectual legal issues and consciously dismisses the unfairness that is taking place.

It is, therefore, important for scholars and intellectuals to reopen the discussion on the conceptual boundaries of trademark law, revisit its limitations and parameters and refine the state of domain name regulation.

ICANN in Paris (part deux)

Dear 'What Else is There' Bloggers,

in what can only be characterised as a turning point for trademarks law, the ICANN Board has announced that they have approved, despite serious objections and concnerns, the biggest-ever expansion of the gTLD space. Under this new scheme, ICANN potentially permits everyone to become a registry and run a gTLD.

Under the new draft proposal, which is anticipated to be materialised within the next six to nine months, applicants will have to successfully pass a number of tests and meet a set of criteria before they can be considered eligible to acquire a registry status. These criteria are substantive in nature and will focus on the following issues: string confusion; existing legal rights; morality and public order; and, finally, community objection. ICANN itself will not be the authority assigned to evaluate and examine the applications, but instead, according to Karla Valente, gTLD Program Director at ICANN, disputes will be handled by "an international organisation with experience in IP". After the consultation process, which most likely will take place within the next six months, it is anticipated that the first wave of applications will come in early to mid 2009. The fees involved for a company to become a registry can be as high as $100,000, an amount that, according to ICANN, can be justified in the effort to prevent cybersquatters and other individuals who might wish to abuse domain name registrations from becoming part of this new scheme.

There you have it dear bloggers. Just when you thought that we would not really have to deal again with ICANN, the corporation is in the eye of the storm. First of all, once again ICANN is getting involved in decision-making processes, irrespective of its mandate as a technical organisation. This is old news. However, this time the decision of the Board to allow individuals to register new gTLDs will have serious implications that no one can really forsee. The new scheme opposes the traditional, territorial nature of trademark law and will automatically create an international 'Treaty' regime, something that has consciously been avoided in the past. It will allow trademark owners and especially the ones who hold 'strong' trademarks to automatically acquire international protection over their marks without the necessity of following the long-standing rules of the Paris Convention.

At the same time, if Mrs. Valente's comment proves to be correct, the World Intellectual Property Organisation (WIPO) will most likely act as the dispute resolution provider that will evaluate the applications (it is afterall the main body with experience in IP). WIPO is an UN-body assigned the task to promote intellectual property issues - so once again domain name holders will found themselves trapped in the interests of trademark owners and their constituencies.

Finally, such a decision will also re-shape the face of trademark law. First of all, generic terms will be allowed to be registered as gTLD - something that is forbidden by trademark regimes. ICANN is no longer promoting the 'first-come, first served' rule, which apart from its disadvantages, at least it was offering a certain amount of procedural justice. The new proposal seems to be promoting an elitistic model - whoever can afford $100,000 will end up having a gTLD.

The scheme has a lot of gaps as it does not answer the crucial question of what will happen in case two applications conerning identical or confusingly similar gTLD extensions come before these panels. Which criteria will then be used for choosing who should become the registry?

These issues open Pandora's Box and create a series of affairs that will certainly have implications upon all users, small and medium sized enterprises as well as entrepreneurs and start-up business ventures. The addressing system is encouraging the creation of an "exclusive club" that seems to be securing and protecting only certain interests.

ICANN: Declaration of Independence

BBC News reports that ICANN has made a plea to the US Department of Commerce to become fully independent. (http://news.bbc.co.uk/1/hi/technology/7205609.stm). These news come after many years of controversy surrounding the corporation and its affiliation and influence by the US Government.
In 2006, ICANN entered a Joint Project Agreement (JPA) with the US Government agreeing to collaborate in the "developement of the mechanisms, methods, and procedures necessary to effect the transition of Internet domain name and addressing system (DNS) to the private sector". (http://www.ntia.doc.gov/ntiahome/domainname/agreements/jpa/icannjpa_09292006.htm) This Agreement is due to terminate at the end of September 2009.
According to the President of ICANN, Paul Twomey the agreed objectives between ICANN and the US DoC were "essentially complete". And he added: "Has the process of the MoU and JPA towards building a stable, strong organisation which can do this transition, has that been successful? The board is effectively saying yes".
But, what does this mean? In reality ICANN's independence is something that many have been wishing for. However, will it work? Now, this is a whole different story.
With the Internet Governance debate ongoing, ICANN still tries to place itself and define the scope of its authority on the Internet Governance arena. What this independece implies and, better yet, who will actually be responsible for monitoring ICANN's actions?
According to Mr. Twomey governments would still be able to inform the corporation about developments concerning public policy issues, but they would not be able to influence or dictate ICANN's developement.
If that is the case, this approach will raise a number of new questions. ICANN is already under attack over its 'masonic' structure, secretive meetings, non-inclusive role and generally the way it has been hanlding issues pertaining to the addressing system, like for instance its Uniform Domain Name Dispute Resolution Policy, the addition of new gTLDs in the addressing system and WHOIS concerns. With no one to keep ICANN under scrutiny and with issues of Internet Governance and the role of the private sector still being far from resolved, the corporation can acquire more power and control than it currently holds.
Even though it is still very early to make assumptions, one can not help but wonder whether we will find ourselves thinking that the old status of ICANN would actually be better than the proposed new one.